Text saying 'For people who care about clean, sustainable + effective products.' in bold letters.

We’re re-defining what it means to be clean

CLEAN

VS


natural


Non-toxic ingredients

Can still be toxic of harmful





No animal ingredient, cruelty free

May test on animals

May be from endangered plants

Safe for the planet

For us, clean is so much more than ‘natural’ – It means we care deeply for your wellbeing, your skin, the planet and being cruelty-free.

Nigerian flag with green, white, green vertical stripes

EWG Verified

When you see the EWG VERIFIED™ mark on a product, you can be sure it's free from EWG's chemicals of concern and meets our strictest standards for your health. More

"The Credo Clean Standard" logo featuring stylized flowers on a circle background.

Credo Clean Beauty Standards

Ao products are formulated without the ingredients found on the Credo Dirty List, have ingredient authenticity and are cruelty-free. More

Leaping bunny silhouette with blue arc and stars

Leaping Bunny Certified

In addition to being formulated vegan and vegetarian, we’re also Leaping Bunny Certified. That means we don’t conduct, commission, or be party to Animal Testing of any kind, with our manufacturing or our ingredients.

Logo with drawing of a rabbit made from a pink heart shape and the words "cruelty free" in black and pink text.

PETA Certified

PETA has an uncompromising stand on animal rights. Their certified program means we too are driven to stop animal abuse worldwide.

Think Dirty app logo on a gray background

Think Dirty

A go-to source to learn about clean products, the Think Dirty rating is an important trust factor for health-conscious consumers. It proves the integrity of our quality ingredients, and that they are safe.

"1%" symbol with a blue globe background.

1% for the Planet

As 1% For The Planet members, we donate 1% of our annual revenue to grassroots environmental nonprofits.

While we’re at it, let’s talk about sustainability too

sustainable

VS


recyclable


Reduce, reuse and recycle

May only recycle



Product refill cartridges

Just recycle



Made from sustainable ingredients

May come from endangered plants

Green hand holding a plant with three leaves inside a white circle, symbolizing growth and care.

Certified Sustainable Ingredients

At Ao, we source the majority of our pristine ingredients from the remote New Zealand wilderness, and adhere to the stringent standards of EWG and Credo Beauty to assure you that our ingredients meet the strictest standards for your health.

"Cold Process" logo featuring hands holding a plant in a green circle.

Cold Processing

We follow gold standard practices through every step of our supply chain. Our formulas are manufactured using an innovative and environmentally-friendly method known as cold processing, which not only preserves the integrity of our ingredients (no heating involved) but also significantly reduces energy use during manufacturing.

The word "INDIGO" in bold letters transitioning from blue to purple on a white background.

Next-Gen Digital Printing

The closed-loop printing system we use for our packaging is a new digital press saving up to 30% lower carbon footprint over traditional print processes. And it also utilizes a closed-loop system with no toxic wash-up chemicals and fumes that printing staff are usually subjected to.

FSC logo featuring a tree outline with a check mark, symbolizing forestry certification.

FSC (Forestry Stewardship Council) Certified

Our outer packaging is made out of FSC Certified recycled cardboard. We use an innovative glue-less design in which boxes are held shut by tension and a locking mechanism. Additionally, we use no gloss or laminates during printing, to ensure that the cardboard remains 100% recyclable.

Red delivery truck icon inside a red circle on a white background.

Mindful Shipping

Our shipping processes are plastic-free. We use recycled paper shipping envelopes or bags, and no bubble wrap, polystyrene or plastic wrapping around shipping pallets.

TerraCycle logo featuring a green infinity loop with arrows and the brand name underneath.

100% Product Recycling

Our products are 100% recyclable (even though they’re made with complex airless components). Once you have finished with your Ao product, it can take on a second life – like part of a public picnic table or a kids’ playground. Send it back to us, and we’ll take care of the rest.

We periodically revisit our packaging to improve our environmental impact and reduce unnecessary waste and resource consumption. We have launched a reusable program (refills) and our ultimate goal is to develop the world’s first fully biodegradable airless container solution. It’s a work-in-progress!